You must hear upselling and cross-selling in your daily life and both the terms sound very confusing. Ideally, the purpose of both concepts is to provide the maximum value or benefits to the customer and at the same time increase the revenue of the company.

First, let’s talk about upselling, in upselling we increase sell by offering the customer more expensive products based on their buying item in the cart or viewing history. Like a customer wants to buy a 4 GB RAM laptop why not suggest to him an 8 GB RAM laptop that will be beneficial for him for doing any more RAM consuming work and it is also cheaper than going in the market and upgrading the RAM from 4 GB to 8 GB. Win-win for both the customer and business owner.

In cross-selling, the seller tries to suggest the different products that might be useful for the customer based on the items present in the cart or he bought earlier. It identifies products that satisfy any additional, complementary requirements that are satisfied by the original item. For example, a comb could be cross-sold to a customer purchasing a blow dryer. Oftentimes, cross-selling points users to products they would have purchased anyway; by showing them at the right time, a store ensures they make the sale.

Let us know if the difference is clear to you.